• Craig Fisher


        Craig Fisher set up CF Commercial in 2008 to revolutionise the ways landlords, investors and developers viewed their retail and leisure offerings. Realising many consumers were tired of seeing the same old brands over and over again, Craig went out of his way to source independent operators for some of London’s most exciting mixed-use developments. CF Commercial have since expanded into creative office space, realising many of the lifestyle trends driving change in retail and leisure are present in workplaces.

        "I like to think of CF Commercial as the Sherpa of the property world. We recognise what it takes to find and move into new premises: it’s serious, very. CF Commercial is perfectly positioned to advise, to bear the load, to help our clients reach their goals."


        020 3216 3911


        07947 534 589
      • Zack Berman

        Head of Office Agency

        Zack has a wide range of commercial experience; working for business owners, running a team, managing and co-owning businesses. Having spent twenty years on commercial leasing in the office agency market he has completed transactions within all office sectors including virtual offices, flexible and co-working spaces, serviced offices, leasehold and freehold.

        “I am extremely enthusiastic about my next career move to CF Commercial and growing their position in the office leasing market.”

        Outside of work, he is an avid sportsman, with a special interest in football and tennis. He spends most weekends now as a duber (daddy Uber) taking his three children to sports, drama and parties.



        020 3216 3915


        07973 387 692
      • Harriet Gidney

        Associate Director

        Harriet Gidney recently joined CF Commercial as an associate director and has over 9 years’ experience in the retail market. She previously worked in the West End for a surveying company in their tenant representation department, working on both acquisitions and disposals for retailers. Harriet will be helping to lead the retail and leisure agency team at CF Commercial.

        Outside of work Harriet is extremely interested in sport and regularly plays netball and tennis. She recently completed the London to Brighton Cycle Ride. Apart from sport she also enjoys catching up with friends and visiting new restaurants around London.

        "Having previously worked in the Shoreditch area I am delighted to be working in this thriving area again and to be part of CF Commercial's retail and leisure team working on exciting projects across London."


        020 3216 3916


        07795 277 762
      • Marc Dobber

        Associate Director

        Marc recently joined the CF Commercial team, having previously worked in the CBRE City Office where he provided development consultancy advice on major mixed use development schemes throughout key regeneration areas in East London and Docklands.

        With experience in occupier agency and investment fields within the residential, office, industrial and retail sectors, Marc adds a new site acquisition and disposal capability to CF Commercial as it expands beyond its original focus on retail and leisure.

        Marc is a qualified Chartered Surveyor and graduated from Oxford Brookes University with a degree in Real Estate Management.

        Outside of the office, Marc enjoys travelling, keeping fit, socialising and is a keen golfer.

        "I look forward to developing relationships with property developers and occupiers operating within major growth areas of East London and help to build upon these communities, already undergoing significant change and transformation."


        020 3216 3914


        07944 046 007
      • Daisy Rees

        Associate Director

        Daisy joined the team in November 2015 having previously worked in the retail acquisitions & development teams for both Sainsbury’s Supermarkets & McDonalds Restaurants. She graduated from Nottingham Trent University with a first class degree in Planning & Property Development. Daisy will be working in the agency team.

        Outside of work Daisy is a winter sports enthusiast and enjoys checking out the latest fitness crazes. She spends a lot of time in East London checking out the best places for food, drinks & music.

        "It’s a very exciting time to be involved with the schemes that will be shaping London’s future communities."


        020 3216 3913


        07931 106 768
      • Max Taylor-Smith

        Senior Surveyor

        Max recently joined the CF Commercial team, having previously worked in Strettons’ City/City Fringe office where he was responsible for overseeing the retail and leisure instructions across the City Fringe and into East London.

        Max is a qualified Chartered Surveyor and graduated from Kingston University with a masters in Real Estate.

        Outside of the office Max is an avid Chelsea fan and took part in the most recent City Agents vs West End Agents charity boxing fight.


        0776 525 1016
      • Marina Popova

        Client Relationship Manager


        Marina joined CF Commercial in October 17.  She previously worked for a charity in Southwark, managing projects and looking after Marketing and Social Media.  Marina acts as a Client Relationship Manager for CF Commercial.  In addition to this, she is responsible for all Marketing, PR and Media Communications.

        “I am very excited to take on the social media element of my role, as it is where most of our customers are. I am also involved in the current re branding of CF Commercial alongside getting the new website live. It is an exciting time to be joining the team.”

        In her free time Marina practices yoga, helps to organise a music festival or experiments with creating vegan recipes to share on her blog.


        020 3216 3910


        0770 428 4566